Marketing Strategy for a Film
The problem
A trailer creates awareness. A campaign creates anticipation. The difference is whether people show up on opening weekend or wait for streaming.
The challenge: build familiarity with the film’s couples, introduce its relationship themes without revealing the plot, and generate enough participation to turn promotion into culturally relevant conversation.
The solution
A phased campaign where each channel has one job — and none of them is “post the trailer again.”
Pre-release social builds character familiarity. Short “Meet the Couples” videos create emotional investment. Podcast appearances generate discussion. A question-led billboard campaign provokes curiosity. Post-release content — scene recreations, actor–fan interaction, hashtag participation — keeps the conversation alive past opening week.
The complete seven-page strategy expands the campaign rationale, content formats, rollout stages and projected performance assumptions across social media, podcasts, billboards and post-release engagement.
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