Hla Safwat
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Athena’s Angels

Social at Scale · Circuit Scaling2026

Brand context

Sleepwear · 17 selected creatives

A soft, lifestyle-led social system built around comfort, colour choice and relaxed product storytelling.

My role

A distinct visual system designed for repeatable, high-volume campaign production.

Visual direction, AI-assisted image development, campaign adaptation and final social-media execution.

Athena’s Angels — sleepwear campaign, Circuit Scaling
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