Hla Safwat
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03

Peonies

Social at Scale · Circuit Scaling2026

Brand context

Women’s Fashion · 25 selected creatives

Product-focused fashion content balancing editorial styling, product detail and everyday outfit communication.

My role

A distinct visual system designed for repeatable, high-volume campaign production.

Visual direction, AI-assisted image development, campaign adaptation and final social-media execution.

Peonies — women’s tailoring campaign, Circuit Scaling
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