Hla Safwat
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Y Studios

Social at Scale · Circuit Scaling2026

Brand context

Sportswear · 33 selected creatives

A fast-moving football-inspired campaign system built around urgency, product storytelling and cultural relevance.

My role

A distinct visual system designed for repeatable, high-volume campaign production.

Visual direction, AI-assisted image development, campaign adaptation and final social-media execution.

Y Studios — football division campaign, Circuit Scaling
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